When aiming to drive more traffic to your websites, one real estate marketing tactic you can implement is to focus on both the paid and organic search results. Many agents and brokers don’t want to spend money on ads, for the obvious reason that there are a lot of free ways to obtain traffic as well.

However, when approached using the proper strategies, these two options can offer a powerful way to gain more exposure and increased profits. So let’s discuss how both techniques can be used to optimize your online marketing efforts.

Why Target Both Organic Results & Paid Ads?

First of all, paid ads can typically give you great results even faster. Until you get to the top one or two positions in Google for your search phrases, using Google AdWords, Facebook Ads, LinkedIn Ads, etc. can be extremely effective testing platforms for your real estate marketing plans.

This is one of the techniques we used to quickly increase traffic to our Facebook page, which resulted in a lot of new clients and visitors to our main blog as well. Google also loves Facebook for organic results, and having a highly ranked page can have a huge effect on these results.

Secondly, after you achieve the top organic search results, using both platforms will give you maximum exposure. Since paid ads show up on top or the right side of Google, you will be able to dominate a large portion of the first page. This gives you authority and credibility.

Another way that both options can help your real estate marketing campaign is by providing more raw data. Not only will you be able to monopolize on your top 3-5 keyword phrases, but you will begin to discover even more words available to you when exploring your results.

Your analytics data will be able to provide other long term variations that you can start to optimize your site for both organically as well as with additional paid ads. In other words, you expose yourself to a greater search audience.

Finally, paid ads also allow you to research various demographics by testing what ads work best with your chosen audience. You can tweak each paid campaign to only focus on a certain area or age group for example in order to see what converts best. Given those results, you will be able to fine tune your landing pages.

Therefore, it is very useful to consider both real estate marketing techniques for your business. By doing so, you will be able to maximize your exposure and ensure you achieve the greatest success.

Jeff Logue is a full time internet marketer and lead generation specialist. He assists agents and brokers nationwide with improving their online real estate marketing efforts, while continually investing in additional web assets.

One platform that has led to a ton of new leads and business for our real estate marketing firm is Facebook pages. As you probably know, Facebook is one of the top most visited websites around the world, and it has become a central hub for networking with clients and other professionals.

However, it is important to keep in mind that most people using it are doing so at their own leisure, and typically aren’t looking for a product or service to buy. Therefore, there are certain key strategies that you must follow in order to grab a prospect’s attention and capture their contact information for future follow-up.

When using Facebook as a part of your real estate marketing plan, it is important to create a page that provides basic information on who you are, what you provide, and how people can access your free content in the least amount of steps possible.

Unfortunately, many agents and brokers will slap together a page, and include 4 or 5 different tabs of offers or IDX property search functionality to the point of complete distraction. Instead, it is crucial that your landing page provides a very enticing and clear-cut offer that people can access instantly.

Typically, you will want to have visitors “like” your page first in order to obtain your “something of value.” This could be a weekly list of foreclosure properties, updated weekly search results, a free report on improving credit, etc. In addition, some people also prefer to include some type of email lead capture form so that they can obtain contact information right off the bat.

Although the latter real estate marketing strategy may produce some higher quality leads, chances are that you will have less people opt in if you decide to implement this tactic as well. Plus, once somebody “likes” your page, you will then have them in your database for future contact anyways, so this may not be necessary.

Here’s how this concept works. One thing that we recommend for real estate professionals to do is include an RSS feed from their main blog that uploads new material anytime an update is made. By doing so, this information will post to your page’s wall and users will be updated within their news feeds.

In turn, this will direct prospects back to your main real estate marketing blog where you can start to build a relationship and offer other pieces of free content. Within that content or sidebar offer, you will then be able to include links or opt in forms to capture their information after trust and rapport have been established.

Additionally, please remember that many people are not ready to buy or sell right now. So many business opportunities can be lost by trying to go after the hottest leads only. Though these should certainly be given priority, there is a lot of money left on the table if you decide to neglect those who will contact you 6 months, 1 year, or even more down the road.

Therefore, learn the art of providing high quality and long-term value to each person that visits your Facebook page and you will begin to realize a drastic increase in your traffic and conversions for your real estate marketing efforts.