1. Know your target market

Targeting your market is very crucial in any business. Just like in any business the success of real estate depends on target marketing. It allows you concentrate on the area that you have to focus all your marketing activities and makes them more cost effective. Businessmen who fail to plan and identify their target market before they use their money on advertising usually end up squandering their money.

Target marketing is important in marketing real estate because the potential clients who read your advertisement will quickly know why they need your service. It will also help you in making your marketing strategy for your business. Thus, it can make your marketing strategy more effective and create more results.

2. Perform your plan

A marketing plan is not just a statement of goals. It provides you direction throughout the year and guides all of your marketing efforts to a certain goal. It helps your team to work cooperatively towards a common purpose as you execute your plan.

Preparing a marketing plan puts you ahead of the pack. Executing that plan is another one step forward towards success. It provides you all the things you need to plan and carry out your strategic marketing plan.

3. Pre-screen your leads

You can send your leads to a different voicemail line or a call center depending on the marketing campaign. First contact is usually via telephone, you will need to ask the right qualifying questions in order to decide if you should advise customers of your upfront rent and security deposit requirements and other important facts regarding the rental that may help disqualify the prospect.

I recommend that you make a list of questions to ask and have it in your hand while you conduct your first conversation with your prospect client. You can also make your first contact through an internet ad by email. This is becoming a more popular method of rental advertising and I have found huge savings in rental advertising money.

4. Make your offer

By following a specific real estate marketing plan, you will be ready to make an initial offer during the first phone call. By asking proper questions and having a pre-screening sheet with you, you will easily know if they are a motivated seller. If you have an effective real estate marketing system, you will know the worth of your property, have the idea how much the repair cost are, and will learn whether the seller is motivated or not. Eventually, you will know the price of your first offer.

5. Contract and exit strategy

Once the seller has accepted the deal, it times to put that purchase offer to a contract. Real Estate Investors often face the task of figuring out the best exit strategies before becoming involved in any given situation. You have to include three contingencies- or escape clauses – into the contract. – Inspection – In the event of buyer’s default, the deposit is the sole remedy – Subject to property appraisal.

One platform that has led to a ton of new leads and business for our real estate marketing firm is Facebook pages. As you probably know, Facebook is one of the top most visited websites around the world, and it has become a central hub for networking with clients and other professionals.

However, it is important to keep in mind that most people using it are doing so at their own leisure, and typically aren’t looking for a product or service to buy. Therefore, there are certain key strategies that you must follow in order to grab a prospect’s attention and capture their contact information for future follow-up.

When using Facebook as a part of your real estate marketing plan, it is important to create a page that provides basic information on who you are, what you provide, and how people can access your free content in the least amount of steps possible.

Unfortunately, many agents and brokers will slap together a page, and include 4 or 5 different tabs of offers or IDX property search functionality to the point of complete distraction. Instead, it is crucial that your landing page provides a very enticing and clear-cut offer that people can access instantly.

Typically, you will want to have visitors “like” your page first in order to obtain your “something of value.” This could be a weekly list of foreclosure properties, updated weekly search results, a free report on improving credit, etc. In addition, some people also prefer to include some type of email lead capture form so that they can obtain contact information right off the bat.

Although the latter real estate marketing strategy may produce some higher quality leads, chances are that you will have less people opt in if you decide to implement this tactic as well. Plus, once somebody “likes” your page, you will then have them in your database for future contact anyways, so this may not be necessary.

Here’s how this concept works. One thing that we recommend for real estate professionals to do is include an RSS feed from their main blog that uploads new material anytime an update is made. By doing so, this information will post to your page’s wall and users will be updated within their news feeds.

In turn, this will direct prospects back to your main real estate marketing blog where you can start to build a relationship and offer other pieces of free content. Within that content or sidebar offer, you will then be able to include links or opt in forms to capture their information after trust and rapport have been established.

Additionally, please remember that many people are not ready to buy or sell right now. So many business opportunities can be lost by trying to go after the hottest leads only. Though these should certainly be given priority, there is a lot of money left on the table if you decide to neglect those who will contact you 6 months, 1 year, or even more down the road.

Therefore, learn the art of providing high quality and long-term value to each person that visits your Facebook page and you will begin to realize a drastic increase in your traffic and conversions for your real estate marketing efforts.